Why Are Babies So Cute?

What makes babies so AWW?
Video on UGLY animals:
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Written and created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz).

Special thanks to Earth Unplugged for all the animal footage!

Further Reading --

Aesthetic and Incentive Salience of Cute Infant Faces: Studies of Observer Sex, Oral Contraception and Menstrual Cycle



Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs



Is attentional prioritisation of infant faces unique in humans?: Comparative demonstrations by modified dot-probe task in monkeys.



Multisensory Integration in Non-Human Primates during a Sensory-Motor Task



Baby schema modulates the brain reward system in nulliparous women



Sweet Puppies and Cute Babies: Perceptual Adaptation to Babyfacedness Transfers across Species



The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus



Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults